Your Expertise Matters

Active Media Events in association with ABPCO members and beyond are conducting some important research.  As membership professionals, we want your input to understand if events drive new memberships.  The survey will take 5-10 minutes and the findings will be shared in a white paper.

We appreciate that member organisations have very diverse structures and that the correlation between membership and events may vary. However, we would like to explore if there is often a correlation between successful event organisation and membership growth – and if so, we would like to be able to share best practice.

Benefits for the Industry:

The results will be compiled into a white paper to benefit the entire industry. This will explore:

• The connection between events and membership growth

• How PCOs and events contribute to the value proposition of membership organisations

• Quantifying the potential impact of events, with examples like "adding X new members at £Y per year = £Z in membership revenue."

• Learning from each other

Even if only a small percentage perceive a clear link between events and membership, the survey will reveal best practices used by those who are successful. This could lead to the creation of roundtables or workshops to share these strategies.

To keep us on track – please complete the survey by the 1st September 2024.  Complete the survey below

We appreciate your time and valuable input.  Thank you in advance for considering your participation, we really hope that when we collate the results it will be of much interest to the wider association and not-for-profit industry.